Beatles fans feared the misuse of the Fab Fours music had hit rock bottom following the decision to license All You Need Is Love for use in a nappy advert. Procter & Gamble had purchased the rights to use the song from Sony/ATV Music Publishing, which now owned Northern Songs, the Beatles catalogue. The ad featured a baby jumping on a teddy bear in a disposable nappy which offered ultimate leak protection.

from This day in music
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