Arriva Buses launched five buses in the home town of Viola Beach in Warrington. Each vehicle had a picture of one of the band members and their manager. Arriva collaborated with the River Reeves Foundation, an organisation founded by Reeves’ family, to produce the vehicles, one of which would be a mobile recording studio. On 13 February 2016, the four band members and their manager, Craig Tarry, died in an incident on the E4 motorway bridge at Sdertlje, southwest of Stockholm, Sweden.

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